In this day and age, not having an online presence for a business is unthinkable. You cannot compete if you don’t have the online presence. With social media booming, where everybody searches online for everything they need, you just have to do whatever you can and to have your brand out there. So how do businesses maintain an online presence? Here are some simple tips that you can use.
Create a website
Your website is your virtual office. Here you can advertise your services and products, post job ads to find new employees and at the same time talk to your customers and clients. It creates a virtual portal that is both easy and accessible for your customers. Check out the video below for a quick tutorial on how to create a website:
Here are some key questions that you need to ask yourself after creating a beautiful website:
- Does your website represent your brand? Your website is the virtual equivalent of your company and it is very important that the look and the feel of your site align well with your brand. Here are some tips on how to brand your website.
- Does your website offer valuable content? Your website is a strong platform where you can engage your target audience. For a website to be successful, it is important that your content will interest your audience as well.
- Can your users easily navigate their way through your website? The overall user experience is a huge factor that will determine whether you will be able to convert a regular online user to a client or a buyer.
- Does your website load fast? It doesn’t matter if you rank on top of the Google searches. If your site is taking too long to load, the online user would simply go to the next website without even seeing your products.
- For the best results, contact the web developer Malaysia and best Web Design company in Kuala Lumpur.
Get your Word Out Using Social Media
Social media is very powerful. Facebook alone has over 1,870 million active users and that’s just one of the social platforms where you can market your products. Twitter, Linkedin, G+ and the list goes on. These are extremely powerful platforms where you can advertise and promote your services and at the same time talk to your customers.
Get an Email List
An email list is a very powerful tool in creating the online presence. This will allow you to stay in touch with your clients and send promotional offers and other content that will remind them about your business. There are a lot of email marketing tools out there that will let you automate the entire process. You can even schedule 2 months ahead of time so that your customers would get regular emails from you.
Optimize your Website
Have you ever heard of search engine optimization specialist? Search engine optimization is just a fancy term that most marketers use to help your website rank in Google. Google is the most used search engine and billions of users go online each day to search for products or services. The higher you rank in the search results the higher your chance of getting a new client. Check out http://www.cleverus.com/seo-kuala-lumpur/ for more details.